Thursday, March 18, 2010

Airline Structure

One of the characteristic of the products and services that we uses today is... they are produced by organisations or by group of peoples. Gone were the days of craftsmen and tradesmen, where individuals work to produce the goods to be sold directly to the buyers.

Running an airline will require multiple resources and expertise. To make is easier and more effective, these resources and expertise are arranged and organised in a specified way... known as airline structure. So airline structure is the specific ways an individual airline organised itself to produce the required products and earn some money.

Factors Shaping The Structure.
There are basically two broad categories of factors affecting the structure of an airline, the external factors and internal factors.
The external includes: the government bodies, the competitors, and customers
The internal factors would include: the airline vision and mission, staff and business model.

The internal factors.
The management of the airline would decide the business model the airline is going to operate, either a full service carrier or low cost operator. The decision will have to made on how the selected functions of the company will be carried out. For example:
   a. You can have a low cost carrier, operating with a specified type of aircraft and the maintenance of the aircraft is carried out by another organisation. The function of managing and getting the customers are rarely contracted out. This is because the function is the life line of an organisation and formed the core that determine the future success of an organisation.

to be continued...  

Alliances

Alliances is one of the methods used by airlines to increase their potential and strength. It is based on the concept of economic of scale, and collaboration would increase the network coverage. With the problem faced by Japan Airlines, one of the member of Oneworld, the concept has to be reexamined.

Oneworld is one of the three big players in the global airline alliances. It was founded by the group consist of American Airlines, British Airways, Canadian Airlines, Cathay Pacific and Qantas Airways in 1999. The alliance slogan is "oneworld revolves around you" and its vision statement is "To generate more value for customers, shareholders and employees than any airline can achieve by itself."

In 2007, the alliance expanded by admitting Japan Airlines, Malévand Royal Jordanian joined as full members. Cathay Pacific's subsidiary Dragonair, four subsidiaries of Japan Airlines and two subsidiaries of LAN joined as affiliate members. In 2009, Oneworld celebrated its 10th anniversary with the introduction of a new standard Oneworld livery, that all of its member airlines adopted on a proportion of their fleets; and a special version of its logo.

By November 2009, Oneworld and its members elect, reached over 720 destinations in 142 countries. It operates over 8,300 daily flights, carrying 328 million passengers on a combined fleet of over 2,200 aircraft. It is the only alliance that has members based in every continent, and has extensive networks in Australia, South America and Asia'sMiddle East with Qantas, LAN and Royal Jordanian, respectively. Since late 2002, Oneworld member airlines have developed common specifications across their engineering and maintenance activities, reducing costs through bulk buying and parts sharing. It was also the first airline alliance to introduce interline e-ticketing across all member airlines' network.

Oneworld was voted the world's Best Airline Alliance in the year of 2002, 2004 and 2005.  Business Traveller Awards and named the World's Leading Airline Alliance for the seventh consecutive year at the 2009 World Travel Awards

ICAO

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Associations IATA

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Deregulation

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Regulatory Bodies

Roles of Airlines

The Airports and Airlines division is mandated to promote, regulate and enforce best practice security measures and policies as highlighted in Annex 17 of ICAO. The key focus of Airports and Airlines division is the ensuring of aviation industry compliance with National Aviation Security Programme (NASP).

The roles of this division are:

§       Determine/identify system inadequacies/weaknesses of airlines and airports to prevent acts of unlawful interference,
§       Evaluate the robustness of the security of the airlines and airports,
§       Assess potential threats to airlines, airports and airspace,
§       Recommend security measures to counter actual or perceived threats, and
§       To assist each airline and airport to develop their security programme that must be aligned to the needs of CAA, NASP, and ICAO,
§       Conduct investigations in cases of security related incidents or accidents,
§       Security liaison with other state organs,
§       Assist the airlines and airports with security related enquiries and ensure quality control,
§       Determine deficiencies in security and suggest new requirements, and
§       Analyse current threats and recommend revisions to the NASP if necessary.

Aviation History




Parachutes and gliders in Umayyad Iberia and England


Minaret of the Great Mosque at Córdoba. In 852, Ibn Firnas is said to have jumped off the top in a parachute-like apparatus, and survived with minor injuries.

Islamic Iberia during the Umayyad renaissance under the Caliphate of Cordoba witnessed several attempts at flight by the Arab polymath and inventor Abbas Ibn Firnas,[10] supported by the Emir Abd ar-Rahman II. In 852 he made a set of wings with cloth stiffened by wooden struts. With this umbrella-like apparatus, Ibn Firnas jumped off the minaret of the Grand Mosque in Cordoba—while he could not fly, his apparatus slowed his fall, and he escaped with minor injuries. His device is now considered to have been a prototype of the modern parachute.

Twenty-five years later, at the age of 65, Ibn Firnas is said to have flown from the hill Jabal al-'arus by employing a rudimentary glider. While "alighting again on the place whence he had started," he eventually crashed and sustained injury which some contemporary critics attributed to a lack of tail.[11][12] His flight may have been an inspiration for Eilmer of Malmesbury, more than a century later, who would fly for about 200 meters using a similar glider