The airlines jobs are created to produce the products for the customers. Without the desired products, there will not be customers and without customers, there will not be the airline. Then let us review the two interrelated questions:
1. What are the customers needs and wants that the airline intends to satisfy?
2. What is the products, and how does the airlines meet the needs and wants of the customers?
Question 1: Customers needs and want.
There are differences between needs and wants. We will not discuss that here. The customers have the need to travel and to transport goods and products to another destination fast. Then if we ask further, why do people have to travel?. There may be a number of possibilities:
People travel because:
a. To meet their customers for business or to meet the partner to discuss businesses.
b. To visit friends and family.
c. To study or perform religious activities.
d. holidays and adventure
You notice that these needs have create the demand to travel. That mean travelling is NOT the real needs but it is derived or caused by other needs. These is called Derived Demand.
2. Question 2: How does an airline meets the demands.
So an airline needs to provide the travelling facilities for the customers. It is the seat of a flight forms the products of an airline.
to be continued............
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